YOW’s story begins in 2014 when Spanish engineer Juanjo Almansa, not quite convinced by the existing surfskate systems, decides to design his very own version of a surfskate in order to help his daughter train surfing inland. He then introduces the prototype to the Iraola brothers - pioneers in the construction of popsicle skateboards in Europe.
After one and a half years of intense development, YOW, which stands for “Your Own Wave”, began. Since then, the brand has expanded throughout the world becoming one of the most recognisable surfskate brands, helping people find waves, wherever they are.
YOW has collaborated with many top shapers & surfers including Christenson, Pyzel & Gabriel Medina to create unique signature series boards.