Roy & Ryan Seiders always had a passion for the outdoors. Raised with an appreciation for wild game, unfamiliar territory, and high-quality gear
In 2006 the brothers founded YETI Coolers with a simple mission: To build the cooler they would use everyday if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they would put it through out in the field and on the water. One that simply wouldn’t break. YETI was born out of frustration and moulded by experience.
Whether you’re taking it off the map or all the way to your backyard, every YETI product is built for the wild.
