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	<title>Surf Culture &#187; Deus</title>
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	<description>Surf Shop - Bondi</description>
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		<title>Deus Ex Machina&#8230;</title>
		<link>http://surfculture.com.au/deus-ex-machina/</link>
		<comments>http://surfculture.com.au/deus-ex-machina/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 07:52:28 +0000</pubDate>
		<dc:creator><![CDATA[Pat]]></dc:creator>
				<category><![CDATA[Deus]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.surfculture.com.au/?p=761</guid>
		<description><![CDATA[Deus Ex Machina (God of Machine) roared into Australia&#8217;s cultural consciousness in 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus set out to celebrate a culture of creativity. The headquarters/showroom/cafe at Camperdown, in Sydney, immediately became a shrine to resourcefulness and street-honest...]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.surfculture.com.au/wp-content/uploads/2010/09/DeusBook2.jpg" alt="" title="DeusBook2" width="500" height="375" class="alignnone size-full wp-image-762" /><br />
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Deus Ex Machina (God of Machine) roared into Australia&#8217;s cultural consciousness in 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus set out to celebrate a culture of creativity. The headquarters/showroom/cafe at Camperdown, in Sydney, immediately became a shrine to resourcefulness and street-honest industrial art. The guys over at Deus also have a love of surfing that incorporates the sometimes quirky, but always fun and different shapes of retro styled surfboards. This new book is an in-depth look at the humble beginnings of Deus Ex Machina to now. It captures the fun vibe of the regular &#8216;swap-meets&#8217; and everything in between. It&#8217;s definitely worth a space on the coffee table.<br />
<br />
<img src="http://www.surfculture.com.au/wp-content/uploads/2010/09/DeusBook.jpg" alt="" title="DeusBook" width="500" height="375" class="alignnone size-full wp-image-763" />  </p>
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